Loft Staff

Crisis Investors goes live

We have just launched a brand new site for the Crisis Investors campaign for social investment.

Recent research by Oxford Economics shows that for every £1 donated to Crisis, through their work the charity in fact saves society £3.36 in longer term costs and taxation. This is genuinely incredible figure. If you could put money into any private investment and get 330% back, everyone would be at it. As a social investment, you may not see the result as a personal profit, but society as a whole benefits to the same tune. It is hard to over-estimate how valuable this research is a time of cuts: it demonstrates to government and individual donors that supporting Crisis is not just ethically sound, it is also financially astute.

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iGo Gift Vouchers launched

Brand new platform and website to promote, issue and process digital gift vouchers for sports kit

Last week we launched iGo Gift Vouchers – an exciting new website and platform for our colleagues at Cyclescheme.

Cyclescheme has become widely known over the last couple of years as the UK’s leading provider of tax-free bikes under the government’s Cycle to Work intiative. In December 2009 the company was rated as the UK’s fastest growing, by the Sunday Times Fast Track 100, and in May 2010 they won a Smarta 100 award. Loft has been deeply involved in helping the company achieve this success, providing bespoke technology, business automation and strategic direction that enabled them to grow from £0.3 to £22 million between 2006 and 2008.

iGo is a new offering from Cyclescheme that enables people to buy gift vouchers online, which then be can spent at any of 1,600 independent bike stores around the country.

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Homeless World Cup Rio 2010: the developer’s report

Loft’s Andreas Jansson (far right) headed over to the Homeless World Cup tournament in Rio this year, to help ensure the massive annual live reporting operation ran smoothly. Andreas writes…

I just got back from 10 days on what could have been an amazingly relaxing holiday on Copacabana Beach, had it not been for the 8th Homeless World Cup, where I was in charge of ensuring that the website was working, up to date, kept relevant and bug-free.

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Homeless World Cup 2010 redesign

A brand new website with live media and social operations for a global social enterprise.

After six months of tough business strategy, planning, design and development, we have launched a brand new site for the Homeless World Cup, just in time for 2010’s international tournament in Rio. The objectives of this new launch have been wide ranging and ambitious. And so they should be: 64 nations and more than 30,000 homeless players are involved in the event every year, which in itself is immense.

At the heart of our strategy is the idea that the Homeless World Cup is built on communities, and the site is designed to drive this by integrating social media at every level, from the home page onwards. Visitors, players, partners and others can interact and share ‘stuff’ in a wide range of different ways, while individual nations have the tools to manage their own microsites within the main website.

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