Creative ecommerce strategy and monthly email campaigns for this leading UK charity.
Not so much a big launch as the development of an ongoing digital strategy: over the last few months, we have been working with the British Heart Foundation on creative for their online shop and email marketing.
We work hand-in-hand with the digital marketing team at the charity to plan, design, build and deliver targeted, weekly campaigns on a quick, responsive turnaround. For each campaign, we help the client with brieing and strategy, as well as creative and tech, to ensure the campaign is cost effective and to maximise the results.
The shop has some fantastic products – take a look at giftshop.bhf.org.uk.