Combining sport and technology to engage 250,000 for social good.
The annual Homeless World Cup tournament brings together 700 stars to represent their nations in 10 days of fun, fast-paced, life-changing football. It takes place in a new global city each year – most recently Santiago. How can we make sure fans, friends, family and media around the work can take part in the action, wherever they are?
We have built – and continually re-invent – a hub site and a suite of integrated platforms to deliver a live experience of the event around the world, incl. live streaming, from start to finish, plus round-the-clock and on-demand highlights; live sports information with realtime fixtures, scores, groups and rankings, and finals weekend coverage, for circa 300 matches over 9 days.
The online distribution was over 22 million impressions throughout the event, not including TV and press coverage. Some 250,000 took actions online involving over 20,000 hours of their time.