Homeless World Cup relaunch for Mexico 2012

New site with content, social and live broadcast strategies for this leading global social enterprise.

We have just launched a brand new site for the Homeless World Cup Mexico 2012 tournament.

Following last year’s hugely successful tournament in Paris, which attracted several hundred thousands visitors, our focus this year is fourfold: to give visitors around the world a richer, more engaging online experience with an “everything live” mantra; to tell them about the bigger picture behind the event – the 250,000 homeless people who have been involved over the years and the year-round activity of the foundation; and to thread social media seamlessly into the heart of the web strategy and technology.

The site has also be redesigned and rebuilt from the ground up to provider a stronger usability and technology framework for the long term strategy. Take a look at www.homelessworldcup.org, and read our case study for more in-depth analysis and the results of our long term work with this amazing social enterprise.