Myriad is one of the top systems for publishers to manage their subscribers, advertising and related data. It’s used by national newspapers, as well as many small and medium-sized publishers.
Matchbox is a high-end platform for managing your internet business, including ecommerce, content management and reporting tools, and is used by most of loft’s clients.
We’ve just completed a full ecommerce and user profile integration between Matchbox and Myriad.
- Users can subscribe and renew their subscriptions online, with Matchbox handling the ecommerce and order details being sent instantly to Myriad.
- Subscribers entered separately into Myriad are automatically given online accounts with access to subscriber-only features on Panacea’s various web properties.
- Users can sign in and manage their subscriptions online – for example, to change their delivery address – with details being automatically transferred into Myriad.
- Online user accounts are cross-referenced with Myriad subscriber records, so publishers can build a richer picture of who these people are and what they are interested in.
If you use Myriad or a similar system, let’s chat about offering your audience a seamless online experience.
Meanwhile, this is the third large-scale integration we’ve completed in the last couple of months. They’re always tricky, but we seem to be getting rather good at them!