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New site for start-up SaniPost

We’ve just launched this rather smart website for Nettoyer Media, to promote their new public SaniPost units. We first met them about a month ago, and turned the project around in just three weeks to coincide with their launch. Our work is also driving the overall brand strategy of the company.

SaniPost is a free-standing, environmentally friendly unit that members of the public can use to clean their hands, without the need for water or paper towels. It dispenses and alcohol, scent-free foam, which you simply rub into your hands for 10 seconds: it dissolves, killing 99.9% of germs. It’s free to use, and free for public spaces to host: each unit is funded by three advertising panels that appear at eye level.

In phase one, the website needs to talk to two groups: first, managers of public spaces, such as train stations, shopping centres and leisure venues; and second, potential advertisers.

We looked at the overall appeal of the product and combined this with research into other outdoor media platforms. This helped us to position SaniPost in a more desirable way, showing it to be a quality, useful product to the public and a unique advertising platform for brands. There is much appeal to ‘families’ and this comes across in the fresh, young branding and typography used in the identity. The website – fully content managed by Nettoyer Media using our’s own CMS system, Matchbox – is a strong marketing tool for Nettoyer Media’s sales team. A simple, clear focus on facts with strong imagery helps to communicate key benefits quickly.

Warren Edmondson, MD of Nettoyer Media, says: “From day one the Loft team understood my needs and were able to apply their technical knowledge and creative abilities to deliver exactly what we needed. The design element was so strong that it made sense to take this across our brand identity, something we hadn’t planned at the outset. We’re continuing to work with them on the next stage of developments.”

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