Cycle to Work day 2014

September 4th 2014 is the big day, and following the event’s success in 2013 Loft is on board once again to help make this year an even bigger success.

This is an all-round feel good event, designed to get more people to cycle to work and as a result, improve health, traffic levels and the environment. Last year 20,000 commuters and a few famous people pledged miles to support the cause – this was a great effort but we still need more. This year the team at Cycle to Work Day HQ are set on doubling these numbers through a massive, far reaching social media campaign that goes way beyond just trending on Twitter.

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PHPUnit Essentials

PHPUnit Essentials by Zdenek Machek

A massive ‘Hurray!’ to Loft engineer Zdenek on the publication of his book.

PHPUnit is a key industry tool for ensuring quality and reliability of code through automated testing. Here at Loft, we integrate it with Eclipse, Selenium, Jenkins and various other tools to provide continuous, automated, integrated, realtime quality checks throughout our production and release processes.

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250,000 miles pledged

250,000 miles pledged for Cycle to Work Day

Tens of thousands joined, including a few famous names. Trending on Twitter.

Yesterday was Cycle to Work Day, organised by our long-standing client Cyclescheme. We put up a site with a little app to promote the day and encourage commuters to pledge to bike to work. We asked each to tell us how far their ride would be, and used this to keep a tally of the event’s estimated impact.

Tens of thousands of cyclists took part, including several famous names. The event received fantastic news and TV coverage around the country, many commuters shared photos of their ride online, and #cycletoworkday was trending on Twitter in the UK.

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Spilling The Beans revisited

Spilling the Beans, revisited

Blog revamp to help world’s sixth-largest professional services firm engage the best graduate talent in the UK.

We’ve just launched a quick, clean restructure and makeover of Grant Thornton’s Spilling the Beans blog in the UK. It’s part of our on-going, global work with the world’s sixth-largest professional services firm, enabling them to use the web in innovative ways to attract and recruit the best talent to their teams.

This particular project is about enabling new graduate recruits to share their day-to-day experiences of working at the firm, and engage directly with upcoming graduate pools through comments, forums, tips and their own Twitter accounts.

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RAR Recommended

Loft rated 91% by clients

Our clients have rated us anonymously, we’re in the top 20 for digital in London.

Just a quick note to announce that Loft is now featured on the Recommended Agencies Register, in the top 20 for digital in London. Our clients have given us an average rating of 91% for client service, creativity, effectiveness, strategic thinking, value for money, and delivering on time and on budget.

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