“Ditch the car, tear up the bus pass and join the cycling revolution” our new campaign says.
We’ve just launched a campaign for gold-medal-winning paralympian Dame Sarah Storey and Cyclescheme, to encourage more people to cycle to work.
Read More »#ChallengeYourself with paralympian Dame Sarah Storey
Websites for major global brand launches with integrated Facebook, Twitter and viral features for EA, Samsung, LG, TotalFilm,T3 and TechRadar – whilst working with this leading global publisher.
The client
Future Plc is one of the world’s leading specialist interest publishers, and is best known for market-leading titles such as TotalFilm, Games Radar, T3 and many more. Loft’s MD, Nick Nettleton, has been working with Future since the late 1990s, when he was responsible for online strategy, editorial, design and build on a number of titles including Computer Arts, Games Radar and the organisation’s global www.futureplc.com presence.
Social campaign platform to support effective fundraising – integrated with Virgin Money.
We have just lauched a new social site for Crisis’ annual Square Mile Run, which will be on 7-8 June this year. The site is designed to support runners in their fundraising, and encourage them to aim to raise a target £200.
Over the last few years the event has continued to be popular with runners, but the average amount of money they have been raising has significantly decreased. Reversing this trend is the primary reason for the site.
Our solution integrates with Virgin Money Giving to automatically display the amount raised by each fundraiser on a goal chart, so visitors can see how much each runner has raised and who has reached their goal. It also displays the total amount raised, in brings in social media features to support viral marketing for the event.
Viral, user-generated video campaign with integrated social media for Grant Thornton.
Hot on the heels of our awarding-winning website for Grant Thornton’s massive annual graduate recruitment drive, we have launched a user-gen video/social media campaign to help the company engage with the smartest potential candidates online.
Visitors are invited to post a short video to Grant Thornton’s Facebook wall answering a pertinent, challenging business questions of the week. They then need to encourage their friends to Like their entry, with the most-Liked videos winning high-value prizes such as a weekend trip to the Wireless Festival in London.
Facebook automatically posts entrants’ videos to their friends’ news feeds, and when a friend Likes their entry, it is then posted on in turn to their friend’s friends’ news feeds. This creates a viral voting and awareness mechanism, enabling the campaign to reach an ever-expanding audience.
We’re delighted to announce following last night’s RAD awards that our work Grant Thornton’s graduate strategy is part of the winning RAD Graduate Campaign of… Read More »Grant Thornton: Graduate Campaign of the Year
Campaign site for Canada Life’s technical expertise services – aimed at financial advisers. We have just launched a new site for Canada Life to promote… Read More »Canada Life’s iCan
We have just launched a brand new site and digital/social strategy for Grant Thornton, one of world’s leading accountancy firms and a Times Top 100 Graduate Employer in the UK.
Each year, the firm runs a huge campaign to attract the cream of British talent for some 300 graduate, student and school leaver roles. This year, digital will form the backbone of the campaign.
Attracting the best people is vital to the companies’ continued success, yet most sites in this field are desperately out-of-touch – especially for a target market of digital natives who spend many hours using social media each day. So we decided to take a refreshingly different, modern and commercially well-considered approach, working alongside the lead and creative agency for the campaign, McQueen.
Read More »Grant Thornton: Rethinking digital in graduate recruitment
Campaign site with integrated video, social and competition for this major tech brand launch. We have just completed site to support electronics giant LG’s global… Read More »LG Cinema 3D Smart TV launch
Website and large-scale Facebook integration for one of 2011’s biggest game launches. We have completed a new site to support the launch of EA’s new… Read More »Battlefield Basecamp
Creative ecommerce strategy and monthly email campaigns for this leading UK charity. Not so much a big launch as the development of an ongoing digital… Read More »British Heart Foundation campaigns