Homeless World Cup: 22 million content impressions
Combining sport and technology to engage 250,000 for social good.
The challenge
The annual Homeless World Cup tournament brings together 700 stars to represent their nations in 10 days of fun, fast-paced, life-changing football. It takes place in a new global city each year – most recently Santiago. How can we make sure fans, friends, family and media around the work can take part in the action, wherever they are?
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