Events

Homeless World Cup 2014

Homeless World Cup: 22 million content impressions

Combining sport and technology to engage 250,000 for social good.

The challenge

The annual Homeless World Cup tournament brings together 700 stars to represent their nations in 10 days of fun, fast-paced, life-changing football. It takes place in a new global city each year – most recently Santiago. How can we make sure fans, friends, family and media around the work can take part in the action, wherever they are?

 

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Cycle to Work day 2014

September 4th 2014 is the big day, and following the event’s success in 2013 Loft is on board once again to help make this year an even bigger success.

This is an all-round feel good event, designed to get more people to cycle to work and as a result, improve health, traffic levels and the environment. Last year 20,000 commuters and a few famous people pledged miles to support the cause – this was a great effort but we still need more. This year the team at Cycle to Work Day HQ are set on doubling these numbers through a massive, far reaching social media campaign that goes way beyond just trending on Twitter.

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250,000 miles pledged

250,000 miles pledged for Cycle to Work Day

Tens of thousands joined, including a few famous names. Trending on Twitter.

Yesterday was Cycle to Work Day, organised by our long-standing client Cyclescheme. We put up a site with a little app to promote the day and encourage commuters to pledge to bike to work. We asked each to tell us how far their ride would be, and used this to keep a tally of the event’s estimated impact.

Tens of thousands of cyclists took part, including several famous names. The event received fantastic news and TV coverage around the country, many commuters shared photos of their ride online, and #cycletoworkday was trending on Twitter in the UK.

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Case study: Homeless World Cup

Global strategy, design, technology, digital operations: over the last six years, Loft has worked with the Homeless World Cup to deliver one of the world’s great live web events every year

The Homeless World Cup is a global social enterprise supported by Nike and UEFA to tackle homelessness through sport. 250,000 homeless people have taken part in its partner programmes in 70 nations worldwide in recent years, and the annual world cup tournament attracts hundreds of thousands of fans both at the event and online each year.

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Battlefield 3

Case study: Future Plc

Websites for major global brand launches with integrated Facebook, Twitter and viral features for EA, Samsung, LG, TotalFilm,T3 and TechRadar – whilst working with this leading global publisher.

The client

Future Plc is one of the world’s leading specialist interest publishers, and is best known for market-leading titles such as TotalFilm, Games Radar, T3 and many more. Loft’s MD, Nick Nettleton, has been working with Future since the late 1990s, when he was responsible for online strategy, editorial, design and build on a number of titles including Computer Arts, Games Radar and the organisation’s global www.futureplc.com presence.

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Crisis Square Mile Run launch

Social campaign platform to support effective fundraising – integrated with Virgin Money.

We have just lauched a new social site for Crisis’ annual Square Mile Run, which will be on 7-8 June this year. The site is designed to support runners in their fundraising, and encourage them to aim to raise a target £200.

Over the last few years the event has continued to be popular with runners, but the average amount of money they have been raising has significantly decreased. Reversing this trend is the primary reason for the site.

Our solution integrates with Virgin Money Giving to automatically display the amount raised by each fundraiser on a goal chart, so visitors can see how much each runner has raised and who has reached their goal. It also displays the total amount raised, in brings in social media features to support viral marketing for the event.

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Homeless World Cup Rio 2010: the developer’s report

Loft’s Andreas Jansson (far right) headed over to the Homeless World Cup tournament in Rio this year, to help ensure the massive annual live reporting operation ran smoothly. Andreas writes…

I just got back from 10 days on what could have been an amazingly relaxing holiday on Copacabana Beach, had it not been for the 8th Homeless World Cup, where I was in charge of ensuring that the website was working, up to date, kept relevant and bug-free.

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Homeless World Cup 2010 redesign

A brand new website with live media and social operations for a global social enterprise.

After six months of tough business strategy, planning, design and development, we have launched a brand new site for the Homeless World Cup, just in time for 2010’s international tournament in Rio. The objectives of this new launch have been wide ranging and ambitious. And so they should be: 64 nations and more than 30,000 homeless players are involved in the event every year, which in itself is immense.

At the heart of our strategy is the idea that the Homeless World Cup is built on communities, and the site is designed to drive this by integrating social media at every level, from the home page onwards. Visitors, players, partners and others can interact and share ‘stuff’ in a wide range of different ways, while individual nations have the tools to manage their own microsites within the main website.

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