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Non-profit sector

Homeless World Cup 2014

Homeless World Cup: 22 million content impressions

Combining sport and technology to engage 250,000 for social good.

The challenge

The annual Homeless World Cup tournament brings together 700 stars to represent their nations in 10 days of fun, fast-paced, life-changing football. It takes place in a new global city each year – most recently Santiago. How can we make sure fans, friends, family and media around the work can take part in the action, wherever they are?


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Case study: Homeless World Cup

Global strategy, design, technology, digital operations: over the last six years, Loft has worked with the Homeless World Cup to deliver one of the world’s great live web events every year

The Homeless World Cup is a global social enterprise supported by Nike and UEFA to tackle homelessness through sport. 250,000 homeless people have taken part in its partner programmes in 70 nations worldwide in recent years, and the annual world cup tournament attracts hundreds of thousands of fans both at the event and online each year.

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Crisis Square Mile Run launch

Social campaign platform to support effective fundraising – integrated with Virgin Money.

We have just lauched a new social site for Crisis’ annual Square Mile Run, which will be on 7-8 June this year. The site is designed to support runners in their fundraising, and encourage them to aim to raise a target £200.

Over the last few years the event has continued to be popular with runners, but the average amount of money they have been raising has significantly decreased. Reversing this trend is the primary reason for the site.

Our solution integrates with Virgin Money Giving to automatically display the amount raised by each fundraiser on a goal chart, so visitors can see how much each runner has raised and who has reached their goal. It also displays the total amount raised, in brings in social media features to support viral marketing for the event.

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Hello, Lead

We’ve just been appointed to work on a brand new project for LEAD, a Rockerfeller Foundation initiative to educate and inspire leaders in sustainable development… Read More »Hello, Lead

Crisis Investors goes live

We have just launched a brand new site for the Crisis Investors campaign for social investment.

Recent research by Oxford Economics shows that for every £1 donated to Crisis, through their work the charity in fact saves society £3.36 in longer term costs and taxation. This is genuinely incredible figure. If you could put money into any private investment and get 330% back, everyone would be at it. As a social investment, you may not see the result as a personal profit, but society as a whole benefits to the same tune. It is hard to over-estimate how valuable this research is a time of cuts: it demonstrates to government and individual donors that supporting Crisis is not just ethically sound, it is also financially astute.

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Homeless World Cup Rio 2010: the developer’s report

Loft’s Andreas Jansson (far right) headed over to the Homeless World Cup tournament in Rio this year, to help ensure the massive annual live reporting operation ran smoothly. Andreas writes…

I just got back from 10 days on what could have been an amazingly relaxing holiday on Copacabana Beach, had it not been for the 8th Homeless World Cup, where I was in charge of ensuring that the website was working, up to date, kept relevant and bug-free.

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