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Non-profit sector

Homeless World Cup 2010 redesign

A brand new website with live media and social operations for a global social enterprise.

After six months of tough business strategy, planning, design and development, we have launched a brand new site for the Homeless World Cup, just in time for 2010’s international tournament in Rio. The objectives of this new launch have been wide ranging and ambitious. And so they should be: 64 nations and more than 30,000 homeless players are involved in the event every year, which in itself is immense.

At the heart of our strategy is the idea that the Homeless World Cup is built on communities, and the site is designed to drive this by integrating social media at every level, from the home page onwards. Visitors, players, partners and others can interact and share ‘stuff’ in a wide range of different ways, while individual nations have the tools to manage their own microsites within the main website.

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