Cyclescheme launches City Bike Hire
With the COVID-19 pandemic making people reluctant to use public transport, more and more Londoners are using bikes to commute. In step with this boom… Read More »Cyclescheme launches City Bike Hire
Product launches
Case study: Future Plc
Websites for major global brand launches with integrated Facebook, Twitter and viral features for EA, Samsung, LG, TotalFilm,T3 and TechRadar – whilst working with this leading global publisher.
The client
Future Plc is one of the world’s leading specialist interest publishers, and is best known for market-leading titles such as TotalFilm, Games Radar, T3 and many more. Loft’s MD, Nick Nettleton, has been working with Future since the late 1990s, when he was responsible for online strategy, editorial, design and build on a number of titles including Computer Arts, Games Radar and the organisation’s global www.futureplc.com presence.
LG Cinema 3D Smart TV launch
Campaign site with integrated video, social and competition for this major tech brand launch. We have just completed site to support electronics giant LG’s global… Read More »LG Cinema 3D Smart TV launch
Battlefield Basecamp
Website and large-scale Facebook integration for one of 2011’s biggest game launches. We have completed a new site to support the launch of EA’s new… Read More »Battlefield Basecamp
New site for start-up SaniPost
We’ve just launched this rather smart website for Nettoyer Media, to promote their new public SaniPost units. We first met them about a month ago, and turned the project around in just three weeks to coincide with their launch. Our work is also driving the overall brand strategy of the company.