Skip to content

Professional services

Spilling The Beans revisited

Spilling the Beans, revisited

Blog revamp to help world’s sixth-largest professional services firm engage the best graduate talent in the UK.

We’ve just launched a quick, clean restructure and makeover of Grant Thornton’s Spilling the Beans blog in the UK. It’s part of our on-going, global work with the world’s sixth-largest professional services firm, enabling them to use the web in innovative ways to attract and recruit the best talent to their teams.

This particular project is about enabling new graduate recruits to share their day-to-day experiences of working at the firm, and engage directly with upcoming graduate pools through comments, forums, tips and their own Twitter accounts.

Read More »Spilling the Beans, revisited

Grant Thornton’s Business Advice Challenge

Viral, user-generated video campaign with integrated social media for Grant Thornton.

Hot on the heels of our awarding-winning website for Grant Thornton’s massive annual graduate recruitment drive, we have launched a user-gen video/social media campaign to help the company engage with the smartest potential candidates online.

Visitors are invited to post a short video to Grant Thornton’s Facebook wall answering a pertinent, challenging business questions of the week. They then need to encourage their friends to Like their entry, with the most-Liked videos winning high-value prizes such as a weekend trip to the Wireless Festival in London.

Facebook automatically posts entrants’ videos to their friends’ news feeds, and when a friend Likes their entry, it is then posted on in turn to their friend’s friends’ news feeds. This creates a viral voting and awareness mechanism, enabling the campaign to reach an ever-expanding audience.

Read More »Grant Thornton’s Business Advice Challenge