Sports

Cyclescheme: 500,000 new bikes on the road

We create the technology that has helped Cyclescheme become a FastTrack 100 winner, a Smarta 100 winner, and cycling industry leader.

The challenge

Cyclescheme had a concept to enable independent bike stores to facilitate a growing commuter trend to cycle to work with government funded support. Cyclescheme needed a previously non-existent comprehensive technology system to enable employees to get a bike tax-free, saving on average about half the cost through an easy to administer online service. The service had to tie in with the government’s green travel plan and conform to the requirements of the HMRC, OFT and DfT, providing Hire Agreements for employees and a secure system for Certificate processing.

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Homeless World Cup 2014

Homeless World Cup: 22 million content impressions

Combining sport and technology to engage 250,000 for social good.

The challenge

The annual Homeless World Cup tournament brings together 700 stars to represent their nations in 10 days of fun, fast-paced, life-changing football. It takes place in a new global city each year – most recently Santiago. How can we make sure fans, friends, family and media around the work can take part in the action, wherever they are?

 

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Cycle to Work day 2014

September 4th 2014 is the big day, and following the event’s success in 2013 Loft is on board once again to help make this year an even bigger success.

This is an all-round feel good event, designed to get more people to cycle to work and as a result, improve health, traffic levels and the environment. Last year 20,000 commuters and a few famous people pledged miles to support the cause – this was a great effort but we still need more. This year the team at Cycle to Work Day HQ are set on doubling these numbers through a massive, far reaching social media campaign that goes way beyond just trending on Twitter.

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250,000 miles pledged

250,000 miles pledged for Cycle to Work Day

Tens of thousands joined, including a few famous names. Trending on Twitter.

Yesterday was Cycle to Work Day, organised by our long-standing client Cyclescheme. We put up a site with a little app to promote the day and encourage commuters to pledge to bike to work. We asked each to tell us how far their ride would be, and used this to keep a tally of the event’s estimated impact.

Tens of thousands of cyclists took part, including several famous names. The event received fantastic news and TV coverage around the country, many commuters shared photos of their ride online, and #cycletoworkday was trending on Twitter in the UK.

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Case study: Homeless World Cup

Global strategy, design, technology, digital operations: over the last six years, Loft has worked with the Homeless World Cup to deliver one of the world’s great live web events every year

The Homeless World Cup is a global social enterprise supported by Nike and UEFA to tackle homelessness through sport. 250,000 homeless people have taken part in its partner programmes in 70 nations worldwide in recent years, and the annual world cup tournament attracts hundreds of thousands of fans both at the event and online each year.

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Case study: Cyclescheme

End-to-end digital business strategy and technology for this Sunday Times Fast Track 100 winner.

The client

Cyclescheme is the UK’s largest provider of bikes under the UK government’s Cycle to Work initiative. It also comprises the nation’s single largest network of bike shops, in 2009 it was the UK’s fastest growing company in Sunday Times Fast Track 100 league, and it continues to evolve rapidly as a business.

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