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Talent

Spilling The Beans revisited

Spilling the Beans, revisited

Blog revamp to help world’s sixth-largest professional services firm engage the best graduate talent in the UK.

We’ve just launched a quick, clean restructure and makeover of Grant Thornton’s Spilling the Beans blog in the UK. It’s part of our on-going, global work with the world’s sixth-largest professional services firm, enabling them to use the web in innovative ways to attract and recruit the best talent to their teams.

This particular project is about enabling new graduate recruits to share their day-to-day experiences of working at the firm, and engage directly with upcoming graduate pools through comments, forums, tips and their own Twitter accounts.

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Grant Thornton’s Business Advice Challenge

Viral, user-generated video campaign with integrated social media for Grant Thornton.

Hot on the heels of our awarding-winning website for Grant Thornton’s massive annual graduate recruitment drive, we have launched a user-gen video/social media campaign to help the company engage with the smartest potential candidates online.

Visitors are invited to post a short video to Grant Thornton’s Facebook wall answering a pertinent, challenging business questions of the week. They then need to encourage their friends to Like their entry, with the most-Liked videos winning high-value prizes such as a weekend trip to the Wireless Festival in London.

Facebook automatically posts entrants’ videos to their friends’ news feeds, and when a friend Likes their entry, it is then posted on in turn to their friend’s friends’ news feeds. This creates a viral voting and awareness mechanism, enabling the campaign to reach an ever-expanding audience.

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Grant Thornton: Rethinking digital in graduate recruitment

Award-winning digital strategy and website for this Times Top 100 graduate recruiter.

We have just launched a brand new site and digital/social strategy for Grant Thornton, one of world’s leading accountancy firms and a Times Top 100 Graduate Employer in the UK.

Each year, the firm runs a huge campaign to attract the cream of British talent for some 300 graduate, student and school leaver roles. This year, digital will form the backbone of the campaign.

Attracting the best people is vital to the companies’ continued success, yet most sites in this field are desperately out-of-touch – especially for a target market of digital natives who spend many hours using social media each day. So we decided to take a refreshingly different, modern and commercially well-considered approach, working alongside the lead and creative agency for the campaign, McQueen.

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