Web applications

Cyclescheme: 500,000 new bikes on the road

We create the technology that has helped Cyclescheme become a FastTrack 100 winner, a Smarta 100 winner, and cycling industry leader.

The challenge

Cyclescheme had a concept to enable independent bike stores to facilitate a growing commuter trend to cycle to work with government funded support. Cyclescheme needed a previously non-existent comprehensive technology system to enable employees to get a bike tax-free, saving on average about half the cost through an easy to administer online service. The service had to tie in with the government’s green travel plan and conform to the requirements of the HMRC, OFT and DfT, providing Hire Agreements for employees and a secure system for Certificate processing.

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250,000 miles pledged

250,000 miles pledged for Cycle to Work Day

Tens of thousands joined, including a few famous names. Trending on Twitter.

Yesterday was Cycle to Work Day, organised by our long-standing client Cyclescheme. We put up a site with a little app to promote the day and encourage commuters to pledge to bike to work. We asked each to tell us how far their ride would be, and used this to keep a tally of the event’s estimated impact.

Tens of thousands of cyclists took part, including several famous names. The event received fantastic news and TV coverage around the country, many commuters shared photos of their ride online, and #cycletoworkday was trending on Twitter in the UK.

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Case study: Homeless World Cup

Global strategy, design, technology, digital operations: over the last six years, Loft has worked with the Homeless World Cup to deliver one of the world’s great live web events every year

The Homeless World Cup is a global social enterprise supported by Nike and UEFA to tackle homelessness through sport. 250,000 homeless people have taken part in its partner programmes in 70 nations worldwide in recent years, and the annual world cup tournament attracts hundreds of thousands of fans both at the event and online each year.

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Computingscheme: latest tech with tax savings

Brand new online service and business app for UK government Benefit in Kind scheme.

Hot on the heels of our Childcarescheme launch earlier this year, we have just launched another brand new online service and application for our client, Cyclescheme, who we have helped to become one of the UK’s fastest growing companies over the last five years.

This new service enables people to make tax savings and spread the cost of buying computers and related kit online, as an employee benefit under the UK government’s Benefits in Kind programme.

The project adapts the light-touch, fully-automated, self-service approach to employee benefits that we have devised for Cyclescheme over the last few years, and applies this to a traditional commerce model. Employees can shop through the site for the products they want in the normal way, but their final order is processed through their employer and payroll, rather through a card payment.

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Case study: Cyclescheme

End-to-end digital business strategy and technology for this Sunday Times Fast Track 100 winner.

The client

Cyclescheme is the UK’s largest provider of bikes under the UK government’s Cycle to Work initiative. It also comprises the nation’s single largest network of bike shops, in 2009 it was the UK’s fastest growing company in Sunday Times Fast Track 100 league, and it continues to evolve rapidly as a business.

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