Case studies

Cyclescheme: 500,000 new bikes on the road

We create the technology that has helped Cyclescheme become a FastTrack 100 winner, a Smarta 100 winner, and cycling industry leader.

The challenge

Cyclescheme had a concept to enable independent bike stores to facilitate a growing commuter trend to cycle to work with government funded support. Cyclescheme needed a previously non-existent comprehensive technology system to enable employees to get a bike tax-free, saving on average about half the cost through an easy to administer online service. The service had to tie in with the government’s green travel plan and conform to the requirements of the HMRC, OFT and DfT, providing Hire Agreements for employees and a secure system for Certificate processing.

Read More »Cyclescheme: 500,000 new bikes on the road

Homeless World Cup 2014

Homeless World Cup: 22 million content impressions

Combining sport and technology to engage 250,000 for social good.

The challenge

The annual Homeless World Cup tournament brings together 700 stars to represent their nations in 10 days of fun, fast-paced, life-changing football. It takes place in a new global city each year – most recently Santiago. How can we make sure fans, friends, family and media around the work can take part in the action, wherever they are?

 

Read More »Homeless World Cup: 22 million content impressions

Case study: Homeless World Cup

Global strategy, design, technology, digital operations: over the last six years, Loft has worked with the Homeless World Cup to deliver one of the world’s great live web events every year

The Homeless World Cup is a global social enterprise supported by Nike and UEFA to tackle homelessness through sport. 250,000 homeless people have taken part in its partner programmes in 70 nations worldwide in recent years, and the annual world cup tournament attracts hundreds of thousands of fans both at the event and online each year.

Read More »Case study: Homeless World Cup

Battlefield 3

Case study: Future Plc

Websites for major global brand launches with integrated Facebook, Twitter and viral features for EA, Samsung, LG, TotalFilm,T3 and TechRadar – whilst working with this leading global publisher.

The client

Future Plc is one of the world’s leading specialist interest publishers, and is best known for market-leading titles such as TotalFilm, Games Radar, T3 and many more. Loft’s MD, Nick Nettleton, has been working with Future since the late 1990s, when he was responsible for online strategy, editorial, design and build on a number of titles including Computer Arts, Games Radar and the organisation’s global www.futureplc.com presence.

Read More »Case study: Future Plc

Case study: Cyclescheme

End-to-end digital business strategy and technology for this Sunday Times Fast Track 100 winner.

The client

Cyclescheme is the UK’s largest provider of bikes under the UK government’s Cycle to Work initiative. It also comprises the nation’s single largest network of bike shops, in 2009 it was the UK’s fastest growing company in Sunday Times Fast Track 100 league, and it continues to evolve rapidly as a business.

Read More »Case study: Cyclescheme

Case study: PwC / Climate Development Knowledge Network

A global information platform for the UK government’s climate and sustainable development budget.

The client

The Climate Development Knowledge Network – CDKN – is asustainable development alliance led by the UK government’s Department for International Development and PwC, and also includes the Overseas Development Institute and LEAD International among others.

Read More »Case study: PwC / Climate Development Knowledge Network